One of the cheapest, quickest, and most fattening fast food restaurants ever constructed is McDonalds. In a previous article, I came to the conclusion that McDonalds is more healthy than Burger King based of nutritional facts (see article here). However, McDonalds is by no means a healthy choice for the whole family, but rather a quick and inexpensive fix up for a day with little time. But why does McDonalds appeal to such a wide audience?
Is it that we have become niggardly in our spending habits due to the downturning economy? Is it our inability to come up with the time to make a proper meal? Is it that we are just becoming lazy? These questions are valid and may have some truth in them, but I am not sure that is the story behind our love of the "golden arches."
The appeal McDonalds has on my family is the Dollar Menu. These items only cost $1.00 and are quite cheap for penny-pinchers like my mother. When there is little time or food to cook in the house, mom will simply bring home a bunch of Dollar Menu items (I get 2 McChickens, 1 small bag of fries, and 1 small Coke while my mom gets 1 Double Hamburger, 1 small bag of fries, and a small Diet Coke). The entire meal for the two of us comes out to a whopping total of $7.35. Who could pass up that cheap of a meal that also tastes so good?
As I have also stated in previous articles, time management has been getting harder as our lives have moved faster in recent years. There is no tomorrow; there is only the here and now. Some people just do not have 30 to 45 minutes to cook a full, hardy meal at home for the family. So think to yourself, what meal takes 5 minutes to stop and purchase, tastes good, costs under $10.00, and is never out of the way because there is one at almost every corner? Two places fit this description: McDonalds and 7 Eleven. And face it, who is going to get their dinner at 7 Eleven?
This is a good analysis at why the golden arches have done such good business for hungry people for over 50 years. Speed and cost usually take presidence over health when it comes to the consumer economy. Why pay $25.00 at another restaurant or spend an hour cooking when you can avoid both by swinging by McDonalds? It gives a new meaning to the phrase, "I'm lovin' it."
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